About | Rich Road Financial

About Doug and Rich Road Financial

Doug Goodmundson

Founder and Advisor, Rich Road Financial, LLC

I’m Doug—husband of 18 years and proud dad to four amazing kids.

I’ve spent 10 years in the financial and retirement planning industry, working with four different companies—each offering distinct perspectives on investing, planning, and helping people retire with clarity and confidence.

And, throughout my entire career, I’ve had the privilege of teaching, speaking, and writing on financial stewardship—a topic that’s close to my heart.

My passion is helping individuals and families align their financial goals with their values and think intentionally about the legacy they want to leave—now and in the future.

Although I serve clients locally from Bloomington, Minnesota, I’m backed by Guardian Wealth Advisors in North Carolina — with support and collaboration from their dedicated staff, seasoned investment team, and a strong network of planners to ensure clients receive comprehensive support.

My Approach to Planning, Investing, and Retiring

Financial Licenses & Registration

I am a Series 65 licensed Investment Advisor Representative, registered with Guardian Wealth Advisors. My license allows me to manage investments and offer financial planning advice for a fee. I am also licensed to work with Medicare. I am currently working toward my CFP certification (Certified Financial Planner).

Investment Strategy

I partner with strong investment team for access to their high quality, low-cost ETF portfolios—built with smart hedging features and rigorous research. For clients who want their investments to reflect their convictions, I can also build custom portfolios, including options that apply values-based screening (such as Christian-screened S&P 500 funds). For clients more than 5–10 years from retirement, I generally favor aggressive growth to capture long-term market upside. As retirement approaches, we methodically rebalance—adjusting risk, liquidity, income needs, and tax strategy. I use Nitrogen’s Riskalyze platform to analyze portfolio risk and ensure allocations stay aligned with each client’s goals.

Medicare Planning

Medicare is far more confusing than it needs to be. I’ve taught seminars and helped hundreds of people navigate enrollment, avoid penalties, and choose the right supplemental coverage—especially during that critical first year. As the rules continue to change, I’m here to offer clear, personalized guidance so you can make confident decisions. I am licensed to review and enroll clients into Medicare plans, but typically reserve this for financial planning clients.

Tax Planning

For tax planning, I rely on Holistiplan—a tax-modeling software I use for modeling Roth conversions, capital-gains scenarios, tax-loss harvesting, and projected liabilities. It’s especially valuable when coordinating Social Security timing with investment distributions and managing the tax impact of drawing from pre-tax accounts like IRAs, 401(k)s, and future RMDs.

Financial planning gives you a roadmap that grows and changes with you, helping you make confident, well-informed decisions.